Why do they continue with this claptrap?

Tomorrow is the first Panthers vs Steelers fixture of the season. Apparently there have been 5,000 tickets sold already, which is to be applauded, but why do official press releases (this time an article on the EIHL website) still bandy about the following myth?

"The action on Saturday starts at 7pm. Nottingham and Sheffield are the biggest
rivals in the sport in Europe."

I doubt there is one fan of either team, let alone any other hockey fan in Europe, who actually believes this kind of codswallop. It's akin to claiming Raith vs Cowden as the biggest derby in Scots football.
The Panthers/Steelers rivalry has, if anything, lost some of its edge over the last few years and there is nothing in the UK that can live up to the rivalries that exist on the continent.

A while ago now we were debating which rivalry was the biggest Europe and one of my posts was surprisingly replied to by ex-Cap Goran Karlsson who once played for Steaua Bucharest, his tales of police escorts for players before a game for the Romanian championship. When you look at the following video from the game you get an idea why!



For the record, Steaua (in red) lost the game and the championship but were welcomed home as heroes as their fans judged them to have won the fight.